Feta
Feta finds catering buyers in your guest list, maps companies near your restaurant, spots events in your area that need food — and handles the outreach so you don't have to.
Get started freeGood morning, Robert
4 things before you open the kitchen
Sarah Chen
Sent her a proposal 3 days ago, no response yet
Nate @ Acme Corp
Eats here 3x/week, never been pitched catering
Johnson Corp
Did a holiday party last year, time to rebook
DevCon Phoenix
400 people · starts in 7 days · 1.2 mi away
Tap a name. Review the message Feta wrote. Hit send. Get back to your day.
The Problem
A catering sales manager costs $55K+ a year. You're not there yet.
EZCater brings orders but takes 15% and owns the customer forever.
You've got regulars who'd order catering in a heartbeat — if someone just asked them.
But between running the floor, managing staff, and keeping the kitchen from catching fire — who has the time?
The Insight
The corporate buyer who orders for their team every Tuesday is already sitting in your dining room. They just need someone to ask. Feta finds them in your guest data and writes the pitch for you.
Nate Miller
nate@acmecorp.com
Draft outreach
“Hey Nate — noticed you're here most Tuesdays. We do a lot of Acme-sized team lunches and I wanted to reach out personally. Would catering ever be useful for you or your team?”
Feta found Nate in your OpenTable export. You didn't have to do anything.
How It Works
Upload a CSV from OpenTable, Resy, Toast — whatever you use. Feta scans every guest and scores who looks like a corporate buyer based on visit patterns, email domains, and timing.
Each morning, Feta shows you who to reach out to and writes the email — warm, personal, owner-to-regular. You tweak it if you want and hit send. Done before your first ticket.
When someone books, Feta tracks the event from inquiry to proposal to completion. It reminds you to follow up, drafts your replies, and brings past clients back when it's time to rebook.
Three Demand Engines
Upload your guest data from OpenTable, Resy, or Toast. Feta identifies which regulars are corporate buyers and writes the pitch for you.
Feta maps every office within delivery range of your restaurant and finds the person who orders lunch — office managers, EAs, people ops. You just hit send.
Conferences, fundraisers, corporate retreats — happening near you in the next 60 days. Feta finds the event organizer and pitches your catering before they book someone else.
Nearby
Feta tells you who to talk to and writes the email.
Jamie Wu
Office Manager · Acme Corp · 0.4 miDraft pitch
“Hi Jamie — we're right around the corner on Valencia St and noticed Acme Corp is just a few blocks away. We do a lot of office lunches for teams your size and would love to help with yours...”
20–40%
of your revenue should be catering and events. For most small restaurants, it's close to zero.
$55K+
to hire a catering sales manager. Feta does the same job for a fraction of the cost.
15%
is what EZCater keeps from every order. Feta helps you build direct relationships instead.
5 min
a day. That's all it takes. Open Feta, follow the briefing, get back to your restaurant.
Built for you, not Salesforce
Feta isn't a CRM. It's not a dashboard. It's not something you “log into” and maintain. It's more like having someone on your team whose only job is to bring in catering business — except it costs a fraction of a hire and it never calls in sick.
Free to start. No credit card. No onboarding call.
Get started free